I don't think the term "'pooning" will ever catch on (too much 60's era sexual connotation?), but I do like Jim Moore's
description of the piggy-backing
on someone else's fame (or verbosity). It very similar to what the blog spammers are doing: getting higher search engine ratings by "pooning" onto other websites "in the stream".
Oh, and BTW, I have a copy of the book on my shelf.
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